UrbanStay
41% increase in direct bookings in 90 days
Instagram Reels + Google Analytics 4 attribution clean‑up.

Results
Bookings: +41% direct bookings; OTA share down 18%
Efficiency: Cost per assisted booking -29%
Engagement: Avg Reel view-through rate 28% with 10% saves
Brand lift: Instagram followers +22% with high local engagement
“For the first time, we trust the numbers—and the content makes guests excited to stay.” — Sofia M., Marketing Director

