UrbanStay

41% increase in direct bookings in 90 days


Instagram Reels + Google Analytics 4 attribution clean‑up.

Results

Bookings: +41% direct bookings; OTA share down 18%

Efficiency: Cost per assisted booking -29%

Engagement: Avg Reel view-through rate 28% with 10% saves

Brand lift: Instagram followers +22% with high local engagement


“For the first time, we trust the numbers—and the content makes guests excited to stay.” — Sofia M., Marketing Director

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