3.8x ROAS across seasonal campaigns

Meta Advantage+ plus seasonal creative sprints.

Results

Acquisition: 3.8x ROAS (8‑week average), CPA ‑23%

Scale: Spend +62% without MER erosion

Retention: Month‑2 retention +12% after onboarding revamp

Creative: Cost‑saving angle drove best first‑click CVR; taste notes best on retargeting

“We finally cracked profitable scaling in peak season—without burning out our audience.” — Daniel R., Founder